Price Calculator WhatsApp

Simple and transparent pricing

Drive your business goals for growth and customer engagement knowing pricing on WhatsApp is consistent with industry-standard pricing for messaging.

The simplicity you need to connect at scale, create better customer experiences and better engage with your audience

Businesses using our platform are charged on a per-message basis for each message we deliver to users

We charge when a message is delivered (not sent).
We charge based on who the message is sent to and the category of the message.
There are four message categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.
Our rates vary by market – category pair, and we publish our rates for transparency.

We provide several ways for businesses to get value

Be there for your customers

with service and utility messages

Helping your customers is always a priority. That’s why we do not charge for service messages, or for utility messages businesses send in response to users.

Get rewarded as you grow

with utility and authentication messages

As businesses send more messages on WhatsApp, they can unlock more attractive pricing via our volume tiers.

Leverage free entry points

across all message categories

When customers send you a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, for the following 3 days (72 hours), all of your messages are not charged.

Message rates

Select the market, currency and message category to understand what we charge.

Market

Currency

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